Taking a sledgehammer to crack a nut is rarely a good idea. All that wasted energy simply can’t be justified. Similarly, imposing a monolithic technological solution on a business which simply doesn’t need it, amounts to over-engineered folly. So it often is with contact centres. Back in the day, there was only one way: a hard-wired, mega-capacity network connection; eye-watering call-handling complexity; and wallet-draining implementation management that took months to deliver. The cloud has changed all of that, of course. Or has it?